They are free because they are ad supported meaning the consumer hears two, 10 second audio advertisements while we get the number they request. Basically, advertisers (local and national) pay for audio space which offsets the costs to the consumer so that it is FREE. Usually, the ads are highly interactive with the consumer (sometimes offering promotions or discounts) and are geared toward the listing request!
It is super user friendly and helps save families a bundle on their cell phone and land line bills.
Thanks for the 411, Casey!
1 comment:
I prefer 1-800-GOOG411. It is also free, and has no ads at all. It's done by google.
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